BRAND AWARENESS EXTENSION

Video for our in-house pitch.

Power It Forward was created by Jennifer Fiorini and Aaron Chang — with guidance from our internship mentors — as an extension of the brand's existing What Powers You campaign.
We celebrate everyday heroes who power through a cold or flu because the cause they are committed to can't take a day off. This video was the finale of our pitch, meant to show how
even the smallest acts can lead to meaningful change.  
Jennifer Kellow Fiorini - Video,copy,and tagline  /   Aaron Chang - Logo design
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